We were approached by the Pride in Medway Awards to re-design their website. The brief was to create something that was not only more modern to look at but also more user-friendly in order to drive more nominations.
Our designer, Sam, created a website design that maintained the brand identity and colour scheme of the awards but in a cleaner layout. It was also important to make the design look consistent across all devices, as previously the website was less compatible with mobile devices.
User experience was considered throughout all aspects of the design process. By incorporating a hierarchy structure to the pages, content was easier to digest. This ultimately meant that users of the website had to make less clicks to get where they needed to go. We also made sure that the social buttons were a lot clearer to drive users of the website towards the Pride in Medway social media accounts, which provide updates on the awards.
The original Pride in Medway website was on an ExpressionEngine content management system. Our developer, Mark, decided to build the new site on WordPress, which many people are more familiar with. The new CMS is more user-friendly and is easy to update with new content.